No, don't worry...the color green will not be splashed on every wall. You will still be able to find American Apparel's signature white walls with white gridwall systems and huge over-sexed graphics in the newest Manhattan store. But, what makes this store different is that it is the first American Apparel to be designed with sustainability as a focus.
Really though, it took American Apparel THIS LONG to actually take the plunge and build an eco-friendly store? They are one of the few companies that really prides itself on sweatshop-free manufacturing, all American made products, and support of immigration rights. They even offer organic t-shirts, tanks, and underwear. With all of the "good" they are doing, it was only before so long that they adopted this into the design of their retail spaces.
Location: West Side of Manhattan (Hell's Kitchen)
Designer/Architect: Jordan Parnas Digital Architecture, Brooklyn, New York
Goal: To "go eco-friendly without screaming green"
- Compact fluorescent lamps
- recycled tiles
- locally sourced wood flooring (certified by the Forest Stewardship Council)
- LED illuminated storefront sign
LEED Certification: Anticipating LEED (Leadership in Energy and Environmental Design) Gold Certification
Photo Credit/Source: www.jpda.net, vmsd. Magazine